Nothing should be left to chance when advertising is done. Studies have shown that each of the elements that are part of the message has a meaning and that the recipients of the ad read them in one way or another. One of the key elements are the protagonists of the advertisements themselves, who transmit a lot of information and who function as a key to understanding what the brand wants to tell us and how to react to the message.Presenting characters in a stereotyped way can, for example, produce notable rejection. This is what happens, for example, with ads that continue to insist on gender clichés.

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